This campaign is currently not eligible for the Campaign Optimizer. 30/3/08 By Diane Costa, Marketing Mechanics

Google Adwords have a fantastic new tool called Campaign Optimizer. You will find it as a link when managing the tools in your Google Ad words. I’ll provide advice below to tell you what it is, how to use it, why you may not be able to use it and what it does.

What is the Google Ad words Campaign optimizer?
The Google adwords campaign optimiser campaign tool is quite new and is a free tool within your Google ad words account. You can gain access to the optimiser tool when in a Goggle campaign or in the tools section of ad words. The campaign optimiser is automatic and at the click of a button can analyze your campaigns. It will review your budgets, keywords, bids, text and will automatically generate a report for you which tells you how to optimize your campaign. You can then accept or decline the changes the Optimizer generates and recommends. It takes only moments for the Google optimiser report and you can then review one ad group at a time.

How Does the Google Adwords Optimizer tool work?
The process involves firstly the optimizer tool reviewing your current ad word keywords and then it generates keywords that you may not be using. (You can do this any way in the keyword tool help without using the optimiser.) The optimizer will then review each bid for you and then make recommendations to increase or decrease your current keyword or ad group bids. You can then choose to add the suggested keywords if you like.  Lastly it reviews the ad text for each ad group. This could mean it recommends changing lower case letters to capitals in your text or in your urls or text changes within your campaign.

You may see this text in your ad words campaign when you click on campaign optimizer: "This campaign is currently not eligible for the Campaign Optimiser". So here are some answers for you: Why You May Not Be Able to Use the campaign Optimizer?

The Google ad words help section can provide some vital answers but below you will find a recap on why you may not be able to use the campaign optimizer on certain campaigns.

1. Your location: Your billing address must be in a supported location where the campaign Optimizer is available.
2. Campaign status: Your campaign must currently be active or paused. Deleted campaigns aren’t eligible. Your campaign also can’t have ended.
3. Language targeting: Your campaign must target only one language which must be a currently supported language. Learn how to view and adjust your language targeting.
4. Campaign is too large: Campaigns can have no more than 64 ad groups and no more than 2000 keywords across all ad groups in order to be eligible.
5. Bidding mode: The campaigns bids must be set manually, so the campaigns using the Budget Optimizer or position preference won’t be eligible.
6. Other campaign optimization: You won’t be able to get a proposal for one campaign if you’re already running the campaign Optimizer for another campaign at the same time.
7. URL: There are some landing page URLs that the campaign Optimizer cannot analyze. It’s possible that your website doesn’t contain enough content, especially if you have a Flash site.

For more information here are a couple of links:
http://adwords.google.com/support/bin/answer.py?hl=en-uk&answer=52954

http://groups.google.com/group/inside-adwords/browse_thread/thread/cb851709ac1e2d83