At the end of July, Google had released the latest development on text ad appearance on Google Searches that will attract more attention to your ads. This can lead to a greater amount of traffic to your website and the opportunity to get more leads and sales.
Expanded text ads are optimised for screen sizes of the most popular smartphones and feature two headlines, each with 30 characters, and one long 80-character description line. That’s nearly 50% more ad text for you to highlight your products and services. With mobile searches now overtaking desktop searches in Australia, you don’t want to miss out on taking advantage of this terrific new feature now offered by Google.
Through their research, Google claims that longer ad headlines are more useful to mobile users because they provide additional information about the advertiser’s business before they click your ad. It’s important for advertisers to take advantage of expanded text ads as soon as possible, especially with the holiday season right around the corner. To help you get started, here are some tips.:
– Create and test multiple expanded text ads for each ad group, and evaluate performance before pausing or deleting your standard text ads.
– Remember to include important information about your business and other tried-and-true components from your standard text ads, like price and keyword insertion.
– Focus on your headlines: they’re the most prominent part of your text ad.
Google reminds us that starting on October 26th, 2016, you’ll no longer be able to create or edit standard text ads — meaning you’ll only be able to create and edit text ads using the expanded text ads format after this date. Existing standard text ads will continue to serve alongside expanded text ads.