Native Content is expected to continue growing in 2017 and to expand across numerous online platforms. This marketing trend is desirable as it does not disrupt the user experience – it fits well into the platform it can be seen on so that the reader cannot differentiate between what is paid advertising and what is a part of the site. The content is targeted to a specific audience, making it relevant to the reader and something that they would choose to read whether it has been paid for or not.
Going hand in hand with native content, content marketing is another trend to look out for in 2017. While native marketing is a way to distribute content, contenting marketing on its own is your entire strategy around the creation and distribution of content to your audience. Think your running blog and the continual content you put into it – the content here forms a part of your content marketing while native content is a one-time placed piece of information. To succeed with your content marketing strategy, ensure all of your content is relevant to your brand and audience to keep readers engaged.
A great amount of interest was garnered around Influencer Marketing in 2016 and this trend is likely to grow in 2017 and beyond. Influencer marketing can be a cost effective way for brand to reach their target market, especially on social media platforms like Instagram and Facebook. Influencer marketing is a way for your brand to reach your target market through the people/brands that they (your audience) follow on social media. The people/brands that have a large number of followers are followed for a reason and by connecting your brand with social influencers, you are being seen by your audience into the lifestyle of a person/brand they like.
Again, this is a tool that become extremely popular in 2016 with more and more brands and people beginning to live stream events from concerts to jumping into a pool. If you have a tangible product, allowing your followers to see the product live and in-use is a great way to build trust for your brand. If you are offering a service, such as an event, livestreaming one of your events to build interest in future events is a great way to use this tool.