Marketing Mechanics — Advertising & Internet Marketing Agency

Working in marketing and advertising, or when looking to market your business, you have to remain current and informed at all times. Otherwise you risk falling behind your competition. Not only do we recommend tradtional marketing and advertising websites, but keep your eye on current affairs, satirical websites and youth media. These websites can give you an edge and keep you informed on current trends.

Check out some of our favourite links below.

http://www.bandt.com.au/ - up to date marketing and advertising news and articles
http://www.afr.com/home/ - keep your eye on the economy and consumer spending as this can help you with your marketing plan
http://reddit.com/ - this site is full of great articles and links on current affairs and consumer trends
http://www.trendwatching.com/ - keep up to date with global consumer trends
http://www.spinwatch.org/ - keep informed of happenings in the PR world

Happy surfing!

Labels: advertising, direct marketing, links, marketing, youth marketing

Direct Mail

Who said direct mail was a thing of the past? If that was the case, why do we still receive so much mail everyday – most of it personally addressed?

Direct mail, used in conjunction with other marketing strategies is definitely a powerful tool.

Direct mail allows you to deliver your sales message, products and services to potential or existing customers. One of the major benefits of direct mail; is that it allows you to provide ample information to your potential customer, and is a form of marketing that’s tangible.

OK now we agree it’s worth a shot, there are many factors to consider before rushing out to the post office and sitting back & waiting for the phone to ring. Following is my own personal guide of the do’s and don’ts that I’m sure you will find useful...

Click here to read the full article.

Labels: advertising, direct mail, marketing, sales

Internet marketing is fast becoming a necessity when promoting your business. However, it can be daunting when deciding how much to spend each month.

Diane Costa has some great advice in an article published by Australian Broker Magazine.

What is Your Budget?

Like all marketing, you need to set a realistic budget rather than trying to afford what is on offer or taking a cheap deal because it is 'cheap'. Do not take the first proposal that comes along, or an offer you found while surfing. Some offers will seem to good to be true, and some will seem ridiculously expensive.

For the past twelve years I have been advising businesses on advertising and marketing. I recommend a budget of around 7-14% of gross turnover, depending on what stage the business is at, which is then split up over the next 12 months, dependant on the goals you want to acheive. I recommend a fair percentage of online advertising...

Click here to read full article.

Labels: advertising, advertising budget, internet marketing, marketing, marketing budget

Our Director, Diane Costa is often asked to write articles for Australian Broker Magazine on all thing marketing and advertising.

Australian Broker Mag March 06

Fast fact – Just how successful is internet advertising &
How does it stack up against other mediums?

Internet advertising today is how print advertising was 10 years ago. Year on year companies are budgeting more and more of their marketing dollars on internet advertising. Compared to the price of print, internet wins hands down. However, when choosing the right marketing/advertising strategy for your product or service, one should not make a decision based wholly on price but moreso what will work best and pose the best ROI.

Read the full article

Hooray it's finally happened!

Marketing Mechanics is your one stops shop for all things marketing and advertising.

Stay tuned for heaps of great articles, links, videos, images, general advice and fun stuff from the team.

Enjoy!

Labels: advertising, marketing