Getting the most out of your Google AdWords budget.
Google AdWords, in my opinion is one of the fastest most cost effective ways of driving targeted leads to your business.
There are so many areas though within adwords that you need to know about to ensure you are getting the best return on investment. It’s not all about having the biggest budgets or setting massive cost per clicks. It’s about understanding the Google AdWords service and really making it work for you.
There is one main point I’d like to bring to your attention when setting up your campaign and that is Google Zoning. You can choose the location where your ads appear. For instance, if you are business based in Sydney, and only want to target people in Sydney, then you can choose Sydney and surrounds, maybe up to a 40km radius around Sydney centre.
However, please note that Google cannot determine that your ad is only being shown to people in Sydney within your chosen zone.
Why?
Google can only pick up ip address location. That is, not where you/your potential customer are sitting on your/their pc or lap top, but where you’re/their ISP (internet service provider) is located. For instance, even though I run my offices from Alexandria, Sydney, my ISP is located in Melbourne, so I will not see your ads.
How can you fix this?
There is no sure fix way that is 100%. But what you can do is this:
Most ISPs are located in the major cities such as Sydney and Melbourne. It will be worth your while to add a small additional budget located in these main cities.
To overcome non effective and costly cost per clicks be upfront in your ad description. Eg: the key word you may use if you are an electrician: Smoke detectors. The description you should use if using some budget in another city would be: Installation of smoke detectors save lives, servicing Sydney and surrounds. That way people whom are located in Melbourne, with their ISP located in Melbourne will not want to click on your ad. Whereas people who are located in Sydney, but their ISP is in Melbourne may click on your ad. That way there’s minimal wastage.
You could also use keywords such as: Smoke detectors Sydney or smoke detectors Sydney electricians. This will also help minimize wastage and provide a better return on your investment.
Google AdWords, in my opinion is one of the fastest most cost effective ways of driving targeted leads to your business.
There are so many areas though within adwords that you need to know about to ensure you are getting the best return on investment. It’s not all about having the biggest budgets or setting massive cost per clicks. It’s about understanding the Google AdWords service and really making it work for you.
There is one main point I’d like to bring to your attention when setting up your campaign and that is Google Zoning. You can choose the location where your ads appear. For instance, if you are business based in Sydney, and only want to target people in Sydney, then you can choose Sydney and surrounds, maybe up to a 40km radius around Sydney centre.
However, please note that Google cannot determine that your ad is only being shown to people in Sydney within your chosen zone.
Why?
Google can only pick up ip address location. That is, not where you/your potential customer are sitting on your/their pc or lap top, but where you’re/their ISP (internet service provider) is located. For instance, even though I run my offices from Alexandria, Sydney, my ISP is located in Melbourne, so I will not see your ads.
How can you fix this?
There is no sure fix way that is 100%. But what you can do is this:
Most ISPs are located in the major cities such as Sydney and Melbourne. It will be worth your while to add a small additional budget located in these main cities.
To overcome non effective and costly cost per clicks be upfront in your ad description. Eg: the key word you may use if you are an electrician: Smoke detectors. The description you should use if using some budget in another city would be: Installation of smoke detectors save lives, servicing Sydney and surrounds. That way people whom are located in Melbourne, with their ISP located in Melbourne will not want to click on your ad. Whereas people who are located in Sydney, but their ISP is in Melbourne may click on your ad. That way there’s minimal wastage.
You could also use keywords such as: Smoke detectors Sydney or smoke detectors Sydney electricians. This will also help minimize wastage and provide a better return on your investment.
Labels: adwords, Google adwords, optimistaion, pay per click, ppc, seo
posted by Marketing Mechanics at
1:20 PM
