Marketing Mechanics — Advertising & Internet Marketing Agency

Marketing Mechanics was approached by Meiji Australia to design and build a website for 3 of their products - Yan Yan, Hello Panda and Pucca.

The products originate from Japan, and are yummy lunchbox treats for kids and adults. We were pretty excited when Meiji kindly sent us lots of samples to try (we love market research!).

The brief was to make it fun and informative. We came up with a Japanese cartoon inspired concept that was entertaining for all ages.

Click here to see the finished site!

Labels: internet marketing, Meiji, website, website design

Internet marketing is fast becoming a necessity when promoting your business. However, it can be daunting when deciding how much to spend each month.

Diane Costa has some great advice in an article published by Australian Broker Magazine.

What is Your Budget?

Like all marketing, you need to set a realistic budget rather than trying to afford what is on offer or taking a cheap deal because it is 'cheap'. Do not take the first proposal that comes along, or an offer you found while surfing. Some offers will seem to good to be true, and some will seem ridiculously expensive.

For the past twelve years I have been advising businesses on advertising and marketing. I recommend a budget of around 7-14% of gross turnover, depending on what stage the business is at, which is then split up over the next 12 months, dependant on the goals you want to acheive. I recommend a fair percentage of online advertising...

Click here to read full article.

Labels: advertising, advertising budget, internet marketing, marketing, marketing budget