Tuesday, December 1, 2009

Carrington Care Engages Marketing Mechanics
Recently, Market leading aged care facility, Carrington Care located at Camden NSW have developed state of the art aged care apartments. They required the services of a marketing and advertising firm to assist with the sales of their new modern independant living apartments.
Marketing Mechanics developed a strategic plan that was launched today including online, Direct Mail, Print, editorial, PR and radio. Check out the radio ads here!
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posted by Marketing Mechanics at 1:27 PM

Wednesday, February 18, 2009




Targeting prospective customers.

How easy would life be if your products and services fulfilled everyone’s needs and wants? You’d only need one marketing strategy, one marketing plan and then you could sit back and watch the dollars roll in.

Ahhh we can only dream. Even for toilet paper manufacturers it’s a struggle, I mean we all use toilet paper don’t we? One marketing plan right? No!. Even toilet paper manufacturers have to re invent their own products and target specific markets – Families want longer length rolls, environmentalists want unbleached, blue collars want softer, teens want patterns, singles want scents. And the list goes on and on!

The idea is to break your business into segments or SBUs (separate business units). That’s the first step.

Let’s say you run and IT company selling communications. You have systems that suit home businesses right through to businesses with 100 plus employees.

Simply define your products to two specific markets.
Primary and secondary, your primary market consists of the majority of people your products specifically suits and the secondary market consists of those people who may be interested to buy/use your product/service. Heres a quick example.








Step 2 – Now you have identified which products suit which target markets, you need to apply a specific budget to each marketing plan to reach these customers. Once you have done the plan, you can then decide in which order of importance you wish to execute them. You would define this based on either increasing volume, increasing brand awareness or increasing bottom line profits. Heres another quick example of defining the market












Step 3 – implement and evaluate. Even though the information contained within this enews is quite simple, using a method like this can help you stay focused and start planning! No matter what business you are in, these methods can apply to you.

Remember before you start spending marketing dollars willy nilly, be sure to give your business a quick health check for e.g. ensure your website is up to date before you start sending leads there, be sure all your marketing collateral including brochures are also ready to go. It’s no good finding out your material is dated when you need to send it to someone.

I hope this news has provided some useful tools and information. Please contact us if you would like further information or just some friendly advice.

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posted by Marketing Mechanics at 11:15 AM

Monday, February 18, 2008

Marketing Plans

Have you ever heard the saying? - “If you fail to plan, then you are planning to fail.” Whether you are planning a trip, planning your finances or planning your marketing, without the planning, you can bet it would be hard to get your idea/project/trip or finances off the ground – if at all!

It’s essential that businesses have an idea on how they should be marketing and promoting their business, as without this, how can businesses increase their sales? At the end of the day, that’s the bottom line – whether you are launching a product, setting up a new division or promoting a particular service, we all want to see those dollars rolling in.

Marketing Mechanics has a great deal of experience and helping your business plan for success. Marketing should be treated as part of the business plan and should always be included in your budgeting.

We first suggest that we develop both short and long-term plans,
that way we can see the short-term results along with the big picture.

Marketing Plans will help provide focus and direction to your business and planning forms the basis of your total marketing strategies.

Strategy.
What’s a strategy? – A strategy is a plan. A good plan needs to be thought through with goals set and a time frame for these goals to be achieved.

Plan

Implement

Evaluate


A good, successful business needs many key factors to operate and marketing is certainly one of these. Simply, the marketing unit within your business can be broken down into four elements:

• Price
• Promotion
• Product
• Placement.

During the planning process there are other areas that will be covered.

Who - exactly is your market?
Why - do your current customers buy off you?
Why - do other potential customers not buy from you?


Why Choose Marketing Mechanics?

We have the expertise to plan for success towards your sales, marketing and promotional objectives. You are the best at running your business, and we are the best at marketing your business to others.

If it’s professional advice you need, we can help guide you and your business in the right direction.

We pride ourselves in giving you the highest level of customer service and value.

Big or small, each project is carefully planned, implemented and evaluated giving you fast, effective results.

We are results driven – WE MAKE THINGS HAPPEN
Marketing Mechanics has the knowledge and experience that will ensure that key areas for development and growth for ongoing success of your business are identified and implemented.

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posted by Marketing Mechanics at 3:22 PM