Marketing Mechanics — Advertising & Internet Marketing Agency

Multimedia – Bring your Products and Services to Life!

Multimedia is about taking images, drawings, pictures and developing them so they become animated and interactive. This is done using sound and design. You can imagine your strike rate for sales when someone opens an interactive brochure, rather than hard copy brochures!

We can develop, media-rich presentations that will entertain and educate your new and existing clients with audio, video, text and direct links to your website and e-mail address.

FEEL, SMELL, TASTE THE DIFFERENCE…..
In today's hard economic climate, there are competitors from all directions. A powerful sales tool like multimedia allows businesses to power ahead of their competitors and provide prospective clients with easy access to your products and services.

Research has proven that people remember:
• 20% of what they see,
• 40% of what they hear and
• 75% of what people see, hear and do!

Multimedia applications we provide can include:
CD roms
CD rom business cards – even cut to special shapes!
Websites
Interactive Invitations
Electronic brochures
All electronic media.

Uses can include:
• Product launches
• Brochures and catalogues
• Website applications
• Product details and further information including links to ordering.
• Multimedia sales presentations
• Product demonstrations
• Newsletters and press kits

BECAUSE YOUR PRODUCTS AND SERVICES ARE NOW INTERACTIVE, IT ALLOWS YOUR CUSTOMERS TO ACTUALLY “FEEL AND SEE” YOUR COMPANY IN A DIFFERENT LIGHT. IT ALSO ALLOWS YOUR CUSTOMER TO CONTACT YOU AT A “CLICK” OF A BUTTON. THEREFORE ENSURING A GOOD RETURN ON YOUR INVESTMENT. And one, which you know will give results!

Labels: advertising, marketing, multimedia

What is Marketing Research?
Marketing research is carried out to enable you to understand your target audiences and what would be the best way to sell to them. Basically its used to find out target markets, understand your clients buying habits, provide you with a well qualified environment to launch your products and services and so on.

Think about this – When you go shopping to make a good-sized purchase like a TV, most of us do a little research. What’s the best brand and why, what are the different models available, which has the best price etc. This will put you in a better position to make the purchase. So that's probably the easiest way to explain market research – it puts you in the best position possible to make judgements.

What type of marketing research is available?
Depending on what you require, determines the best strategy used to conduct the research. We take into account time restraints, budget, statistics and other information that we will find for you.

Some examples of market research available include surveys (both electronic and hard copies,) focus groups, competitor analysis, and statistical information from various sources. It may be as simple as a customer satisfaction survey right through to developing a new product you’re launching and want the best possible strategies to use for successful outcomes.

Labels: advertising, market research, marketing

Direct Mail

Who said direct mail was a thing of the past? If that was the case, why do we still everyday receive so much in the mail – most of it personally addressed?

Direct mail, used in conjunction with other marketing strategies is definitely a powerful tool.

Marketing Mechanics has the expertise to develop a strategic Direct Mail campaign that WILL get people to look further than just the envelope they receive.

Direct mail allows you to deliver your sales message, products and services to potential or existing customers.

We can offer you an integrated marketing solution that can be measured. Whether you are launching a product, selling from catalogues, wanting advice on mailbox drops or direct mail, Marketing Mechanics can help!

We provide expert advice on campaign strategies, from start to finish and deliver RESULTS, - We can even organise list purchases with recommendations.

Direct Mail services include:
• Advice and list purchases
• Campaign development
• Print and design
• Delivering and measurement techniques

Labels: advertising, direct mail, marketing

Customer Loyalty Programs

Who said customer service and customer loyalty was a thing of the past? Let us give you two scenarios to visualise and answer.

1. You are a customer and visit the same two cafés each week. You generally visit each one about once per week (a total of two visits).
2. Every week the same person serves you at the two cafes.
3. Café no. 1 and café no. 2 generally serve the same type of coffee and have similar service.
4. Café no. 1 gives you a coffee card where you get your 5th cup for free. They also give you a VIP card that entitles you to 10% off all meals, 7 days per week.
Q – which café are you now going to visit more?
A - Café no. 1 where you get your 5th cup for free + 10% on all meals

The answer is clear, and no matter how old or young or wise we are, everyone likes to be treated in a special way, and made to feel special.
So the keyword here is “SPECIAL”
No matter what business you have, customer loyalty programs can be introduced. Marketing Mechanics are the experts in devising, developing and implementing fantastic programs that are unique to your business.
Some food for thought… its easier and less expensive to sell to existing clients than to obtain new ones! You have already done the hard work in getting the client in your door or helping them buy your products and services. Now is the time to keep them there and up sell/cross sell. You will be amazed about the additional % in sales you can achieve!

Labels: customer loyalty, loyalty programs, marketing

Are you a talented, up and coming web or graphic designer? Do you want to work from home?

Marketing Mechanics is looking for web and graphic designers to join our team of contractors. Being a full service marketing and advertising agency, we always have lots of great work available - websites, enews, corporate id, logos, brochures, billboards, flyers and much more.

If you love innovation, working to a brief and can work on tight deadlines, we want to hear from you!

Please call us on (02) 9565 2120 or email your details to diane@marketingmechanics.com.au

Labels: advertising, contract work available, graphic designers, marketing, web designers

Working in marketing and advertising, or when looking to market your business, you have to remain current and informed at all times. Otherwise you risk falling behind your competition. Not only do we recommend tradtional marketing and advertising websites, but keep your eye on current affairs, satirical websites and youth media. These websites can give you an edge and keep you informed on current trends.

Check out some of our favourite links below.

http://www.bandt.com.au/ - up to date marketing and advertising news and articles
http://www.afr.com/home/ - keep your eye on the economy and consumer spending as this can help you with your marketing plan
http://reddit.com/ - this site is full of great articles and links on current affairs and consumer trends
http://www.trendwatching.com/ - keep up to date with global consumer trends
http://www.spinwatch.org/ - keep informed of happenings in the PR world

Happy surfing!

Labels: advertising, direct marketing, links, marketing, youth marketing

Direct Mail

Who said direct mail was a thing of the past? If that was the case, why do we still receive so much mail everyday – most of it personally addressed?

Direct mail, used in conjunction with other marketing strategies is definitely a powerful tool.

Direct mail allows you to deliver your sales message, products and services to potential or existing customers. One of the major benefits of direct mail; is that it allows you to provide ample information to your potential customer, and is a form of marketing that’s tangible.

OK now we agree it’s worth a shot, there are many factors to consider before rushing out to the post office and sitting back & waiting for the phone to ring. Following is my own personal guide of the do’s and don’ts that I’m sure you will find useful...

Click here to read the full article.

Labels: advertising, direct mail, marketing, sales

Internet marketing is fast becoming a necessity when promoting your business. However, it can be daunting when deciding how much to spend each month.

Diane Costa has some great advice in an article published by Australian Broker Magazine.

What is Your Budget?

Like all marketing, you need to set a realistic budget rather than trying to afford what is on offer or taking a cheap deal because it is 'cheap'. Do not take the first proposal that comes along, or an offer you found while surfing. Some offers will seem to good to be true, and some will seem ridiculously expensive.

For the past twelve years I have been advising businesses on advertising and marketing. I recommend a budget of around 7-14% of gross turnover, depending on what stage the business is at, which is then split up over the next 12 months, dependant on the goals you want to acheive. I recommend a fair percentage of online advertising...

Click here to read full article.

Labels: advertising, advertising budget, internet marketing, marketing, marketing budget

Hooray it's finally happened!

Marketing Mechanics is your one stops shop for all things marketing and advertising.

Stay tuned for heaps of great articles, links, videos, images, general advice and fun stuff from the team.

Enjoy!

Labels: advertising, marketing