Diane Costa - Director Sales and Marketing
The founder and driving force behind Marketing Mechanics, Diane Costa has over fourteen years of experience in the successful advertising & branding of all types of business.
Di's dynamic, hands on and creative approach integrates all aspects of marketing, including strategy, branding, media buying and planning, television, radio, digital and social media, print, design, sponsorship and market research.
An associate member of the Australian Marketing Institute, Di holds a number of marketing qualifications and has worked with global companies such as Cadbury Ice Cream, National Foods, Tip Top Flour & Kitchen Collection and Integral Energy, as well as with innumerable small and medium-sized businesses. She approaches every project with the same expertise and gusto, whether it be branding an international company, or creating a corporate ID and marketing plan for a small business.
An acknowledged industry expert, Di has written advertising and marketing-related articles for many publications, including AFR and the Age. She has also been interviewed for television, radio and many business magazines & newspapers, such as the Daily Telegraph, Australian Broker and BRW, as well as for business web sites for Dell, Canon, Citibank and Cosmos. She has also written and provided marketing advice in David Koch's book, Strap on the Parachute, and has appeared on Koch's Business Builders television show as the marketing expert.
Diane’s personal passion is online marketing and seeing businesses improve year on year.
