Dockside Group
"Dockside Group consist of three companies: Dockside Venue at Cockle Bay Wharf, L'Aqua at Cockle Bay Wharf, and WatersEdge at Pier 1 in Sydney.
Marketing Mechanics developed a strategic concept which allowed for cross promoting for all three businesses. Dockside Group had existing websites but felt the existing sites did not compliment their business. We developed an initiative that included plans which encompassed the integration of all three brands, yet keeping each brand unique.
The new websites that we built included new designs and back-end e-commerce. Dockside Group now have unique sites which include custom animations and original music. The new designs have ensured that the brand positioning has been met for each business and that all sales and marketing objectives have been met.
Marketing Mechanics has now been commissioned to develop partnering business' marketing strategies including marketing campaigns, database management, and email marketing. We feel privileged to have completed the worth for Dockside Group and look forward to a long and fruitful relationship."
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