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Having marketed loads of various products and services through
email, we understand what has a better chance of success.
- People will
always react to incredible bargains.
- "Free"
is one of the greatest advertising words ever created.
How do you get more people to open your email, and more importantly
read it?
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Think out of the inbox
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One main function of email Marketing
is to make your email standout from all the clutter we receive on
a daily basis. So the first point to consider is what you will write
in the subject line. This will be the first line of information
your customers will see in their inbox. This may ultimately decide
if they open your email. For instance.. What do you think sounds
better;
- Free membership
- Free membership for first 50 to reply
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Point 2will actively provide you with a higher rate of click throughs.
"Urgency" is always a good tactic to keep in mind. If
a promotion is running for a limited time, you will receive a higher
strike rate, quicker!
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Ok-so what do I offer
if I don't have anything to give away?
Rule no. 1 - Don't ever give away anything without getting something
in return!
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Even if you provide a discount on a product or service its better
to give away something small as its better to get something back
rather than nothing at all - it goes with the saying "10% of
something is better than 10% of nothing". Well of course you
must make sure you are definitely making a profit.
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And keep in mind that its not just about offering a
discount, its about building your database - now that's a priceless
tool. A good tactic is to get your customers to "refer a friend"
and then they receive the discount or free item/service. Now that's
something! |
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Premiums - worth a
million bucks!
A premium is a promotional product or tool and you can purchase
premiums for as little as $1 ea. It's important to purchase items
with a perceived high value. And it doesn't even matter if the premium
has no relation to your products or services - as long as they are
items that you know your customers would love.
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