Facebook & Social Marketing
Facebook has many uses as discussed in our recent Facebook Enews. Marketing Mechanics has helped many companies in their quest to increase brand awareness amongst their target market through running competitions and other marketing strategies on Facebook. Not only B2C businesses benefit from Facebook, a business in the B2B sector can also benefit from its uses to help build brand awareness and loyalty for their company.
Marketing Mechanics has built, monitored and maintained Facebook pages which have received great results for our clients including growth in sales and growth in consumer trust for the company.
- The demographic with the largest growth of Facebook use over the past year has been females aged over 38.
- Users on Facebook have approximately 148 friends. If 100 people like your page, it shows up in their news feed. This means that the persons 148 friends will see the page on their own news feed. 148*100= 14,800. This number is sure enough to grow your companies brand awareness, especially as the 'next generation' (people in the 14, 800) of users begin to like your page. Because of this trend, hundreds of thousands of Facebook users could see your page as it becomes viral on Facebook.