These straightforward pointers do provide a useful framework to structure your thinking on websites. It is obvious that developing a website is more than simply following the crowd. It challenges you to look critically and creatively at the way you do business, change your assumptions about how your clients behave and ultimately alter your mindset. The experience of an American company called Weirton Steel is summed up in the following quote "The Marketing Departments recognised the Web’s potential as a communications tool. Our CEO saw it as a means to change the way we do business".