| With the ever-growing connections to the internet and the growth
of the internet now becoming a ‘need’ rather than a ‘want’,
the internet today provides new opportunities for advertisers to
get their message out there fast and at an affordable price.
There are many variants to consider before plunging yourself and
your budget into online advertising, Here are some points to take
into account.
- What is your budget.
- What are your expectations.
- How do you know you are getting value for money.
- What kind of ad do you place, what size, how long should it
stay up and on what page will my ad be placed.
- Where do you advertise, which websites are best and how
does it all work.
My first piece of advice is don’t just take the first proposal
that comes along or on offer you found while surfing. Some offers
seem too good to be true and some will seem ridiculously expensive.
Rather than provide you with a few tips I thought advising you
on covering each of the variants listed above. By becoming ‘savvy’ ,
you will be in a much stronger and educated position to make the
right decisions.
Question 1:
What’s your budget?
Like all marketing, you need to set yourself a realistic
budget rather than trying to afford what’s on offer or taking a cheap deal because it’s ‘cheap’.
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Question
2:
What kind of ad do you want to place?
Online advertising is offered in many forms. Different shapes, different methods,
different sizes. Banner ads, cube ads, ad-words through to rotating ads. Ensure
the company you have decided to buy online space from is specific in size, location
etc and get them to direct you to their site so they can show you what to expect
- what size and where your ad will appear.
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Question
3:
So now your potential customer is clicking on your ad, what happens now?
Some people like pop ups, some don’t. some people have pop ups de-activated
on their site . So a pop up may not be the best way to go. We would suggest the
click links through to a new fast loading page, which provides the customer with
more information to help close the sale. We can build a new page on your website
that’s directly about the offer that can also lead to other pages on your
site.
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Question
4:
How do I pay for advertising?
Different online advertising suppliers will request different methods of payment.
Some may expect a one off payment, some may offer a 3-month contract, some may
offer pay per click where you are offered a ‘click price’.
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|
Question
5:
How do you know where you have chosen to
advertise is reputable?
I mean, lets face it, anyone can sell ad space on their website, even make it
look like they have big brand advertisers by simply uploading a fake site.
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|
Kind Regards,
 
Diane Costa
Director, Sales and Marketing
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