 So it’s that time to implement your shopping centre promotion as part of your marketing mix! Well before you go rushing out and ordering 20,000 scratchie cards, boxes of hand out lollies and 2,000 “lucky keys,” here’s some straight to the point recommendations that can help you with finding just the right spot!
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The shopping centre marketing manager or person leasing you the space is your best friend! Call them up/meet with them and discuss what they believe to be the best spot for the best price. Building relationships with these people can only benefit you in helping your display be a success. Feel them out for what they can offer you. |
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Ask for a Trade Area Map. (TAM) They should have one on hand showing traffic flow and where stores are. That way you can see at a bird’s eye view where the best spots are. - Also remember that the higher the traffic levels/exposure the higher the rate will be to have a stand there. |
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Do your homework – When choosing a shopping centre, the closest one to your office may not always be your best bet. Check out the demographics of the locals, income, family, etc etc. Are they your target market? |
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I hope I have provided some information you can put to use for your next shopping centre promotion! Good luck with it and if I can be of any assistance, please contact me:
Diane Costa, Director, Sales & Marketing - Marketing Mechanics.
Ph 02 9565 2120 or email me: diane@marketingmechanics.com.au
Speak soon and take care.
Kind Regards,
 
Diane Costa
Director, Sales and Marketing
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