What’s a blog?
Is it some creature from the black lagoon? The name Blog is actually short for web log.

A web log came about in 1995 by people publishing their online diaries or journals. By people adding links to their online journals and adding links to other web site information, the name web log was produced and over time the term blog was more commonly used.

Why would people put their life online?
Many people traveling found it a handy way to update their friends and families of their adventures, some people enjoyed “outing” their lives to the world and others just do it for fun.
Blogs can also allow readers to contribute to a personal blog through submitting information. For instance, the “Blogee” (the person who owns the blog”) would receive a comment from a “blogger” (the person leaving comments on a blogees site) The blogee would have the ability to either (a) delete the info (b) edit the info or (c) publish the info. So the person who owns the blog has absolute discretion over what is or is not published on their Blog.

How do I make a blog?
Firstly, you need to have your blog hosted, just the same as you would have your website hosted.

Blogs can be hosted by dedicated blog hosting services, or they can be run using blog software, such as WordPress, Movable Type, blogger or LiveJournal, or by regular web hosting services, such as myspace.

Blogs in business
Blogging by established politicians and political leaders, to express opinions on war and other issues, cemented Blogs' role as a news source and as tools for outreach and opinion forming.

This lead to many companies adding blogs full of resourceful information.
Some Blogs were an important news source during the December 2004 Tsunami such as Medecins Sans Frontieres, which used SMS text messaging to report from affected areas in Sri Lanka and Southern India. Similarly, during Hurricane Katrina in August 2005 and the aftermath a few blogs which were located in New Orleans, including The Interdictor and Gulfsails were able to maintain power and an Internet connection and disseminate information that was not covered by the main stream media.

Bands use Blogs so they can get their name out there and can even upload their own original music so the world can hear it. This is done via what is called as “rss feed”. Rss feeds are a technical term for pod casts or music broadcasts.

Blogs are also a great tool for improving your search engine ranking if embedded in your website or if they exist as a seperate site but contain links to all your online ventures. The more you update a site, the more relevant it looks to search engines and the higher it ranks.

If you are interested in setting up a blog for your business or would like additional information, please do not hesitate to contact us on 02 9565 2120. Until then, Happy Blogging!

For a full list of blogging terms click here 

Speak soon and take care.
Kind Regards,


Diane Costa
Director, Sales and Marketing