Maximize your sales – the digital era has arrived! 14/1/08
In today’s times, there are hundreds of free resources for you to measure web traffic on your site. You can generate interactive reports, evaluate time on a page, time on your site, what your customers have been reading, buying and surfing. Google analytics is a great free tool. You should check it out. Once you gather a history of these statistics you can analyze what’s working for you and what’s not. Maximize your website marketing and advertising today using all the great free tools search engines like Google and yahoo provide.

Link building and Link Popularity  20/1/08
Search engine natural listings can be priceless to a business. Imagine being able to be at the top of page one in a search engine like Google and not paying for it! Link popularity is becoming more and more important everyday. Using your own keywords, perform a Google or yahoo search and check out who’s at the top of the natural listings. Your competitors who are appearing at the top contain the most incoming links to their websites. The more quality information you can provide on your website, the more other sites will link to yours. For more information on link popularity see:
Link building
Link popularity

Search Engines and building web pages – A few helpful tips 27/1/08
Internet users and surfers are getting savvier and will simply click off sites that contain useless information or are seen to be there simply for search engine rankings. When developing your page, be sure to add your vital keywords, but  don’t repeat them. Your pages should be there to benefit your users and promote your business. There’s a grey area between building pages for web crawlers and building pages for your users and customers. Keep ethical; don’t use hidden text or multiple pages. No point putting in hidden links or subscribing to companies who use unauthorized programs to submit pages. Keeping your site clean and useful, but of course optimized will always win hands down.

Keywords are the key 5/2/08
Keywords are the words that your customers are typing into search engines like Google to find products and services. WE recommend that on your website home page you ensure that your copy is keyword rich, especially the first half of the copy, without your copy losing its informative and information providing objective. Key words will assist in improving your natural search engine listings and improve SEO.

The way to work out what’s the best keywords for you - Create a master keyword list by researching competitors sites, checking our your own web stats to se what people are typing in to find you and also using tools such as the Google analytics tool or keyword evaluation tool in Google Ad Words.

How to write great copy and grab attention! 12/5/08
First and foremost get straight to the point. Short, punchy copy and no technical lingo will get your point across, fast. Always use “positive” words. Eg, don’t say: This item will make the fattest person look thin. (Negative copy - fattest person). A spin would be: You’ll receive incredible results in just 2 weeks, or, sally lost 5 kgs in one week alone and now looks gorgeous. (Incredible, results, lost in one week alone – all positive words.)

An attention grabbing headline would be “how sally lost 10 kgs in just 2 weeks.” Or: an incredible weight loss story – 10 kgs in 2 weeks.” The key points here are “time” (works in 2 weeks) and action (lost 10kgs). It’s important to use action and urgency in headlines of course depending on the subject this can vary.

If you found our 20 second tips helpful, you might like to visit our library of enews packed with loads of great advice and success stories. Happy marketing!