Weird and Wonderful Social Media Facts

Here are a selection of the most astonishing and mind-boggling facts and figures the world of social media has provided us with this year! In this digital age every click, like, follow and impression is measured and recorded. As well...

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Reflections on 2018 Marketing Trends

2018 was a big year for marketing and as we begin the new year we are taking one last look back at the biggest marketing trends of 2018! With the latest innovations, marketing spending trends and changing consumer needs understanding...

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Trends to watch in 2018

Trends to watch in 2018 From technological to social change, it is essential for every business to keep up with the evolving consumer landscape. Otherwise, the customer will leave you behind! Here are the top 5 trends Marketing Mechanics advice...

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Why Print advertising should be included in the marketing mix

The inclusion of print magazines in the media mix drives purchase intent and helps build consumer relationships. The Multiplier Effect, a new study commissioned by magazine industry body Magazine Networks has found that combining advertising in print magazines with another...

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Digital Frequency

A Nielsen Study has shown that 22% of digital ads failed to drive any uplift in key brand metrics in Australia. It has led to questioning the frequency of a campaign and how often a consumer should see your ad...

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Home Impact

Our Client, Home Impact, have a new TV and cinema ad! We loved working on this ad with them and are so proud of how it has turned out, you can watch it here:

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Content Marketing Tips

Blogging, sharing stories about your brand across a number of channels (offline and online), creating social media posts and even tweeting about your brand. These are all actions that brands have completed for a long time, but now we use...

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Social Media Trends to consider in 2017

Below, find some of the best social media trends and statistics we have found for your marketing benefits in 2017! 32% of teenagers consider Instagram to be the most important social network Most Instagram users are between 18-29 years old...

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Marketing Trends for 2017

NATIVE CONTENT Native Content is expected to continue growing in 2017 and to expand across numerous online platforms. This marketing trend is desirable as it does not disrupt the user experience – it fits well into the platform it can be...

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Loyalty Programs: Creating Loyal Shoppers

Loyalty programs are measured as a success when a consumer visits a store more often (either online or in-store), and purchases more frequently than an average shopper. What is it that encourages a consumer to visit your store more often...

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