Why Print advertising should be included in the marketing mix

The inclusion of print magazines in the media mix drives purchase intent and helps build consumer relationships. The Multiplier Effect, a new study commissioned by magazine industry body Magazine Networks has found that combining advertising in print magazines with another...

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Digital Frequency

A Nielsen Study has shown that 22% of digital ads failed to drive any uplift in key brand metrics in Australia. It has led to questioning the frequency of a campaign and how often a consumer should see your ad...

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Home Impact

Our Client, Home Impact, have a new TV and cinema ad! We loved working on this ad with them and are so proud of how it has turned out, you can watch it here:

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Content Marketing Tips

Blogging, sharing stories about your brand across a number of channels (offline and online), creating social media posts and even tweeting about your brand. These are all actions that brands have completed for a long time, but now we use...

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Social Media Trends to consider in 2017

Below, find some of the best social media trends and statistics we have found for your marketing benefits in 2017! 32% of teenagers consider Instagram to be the most important social network Most Instagram users are between 18-29 years old...

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Marketing Trends for 2017

NATIVE CONTENT Native Content is expected to continue growing in 2017 and to expand across numerous online platforms. This marketing trend is desirable as it does not disrupt the user experience – it fits well into the platform it can be...

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Loyalty Programs: Creating Loyal Shoppers

Loyalty programs are measured as a success when a consumer visits a store more often (either online or in-store), and purchases more frequently than an average shopper. What is it that encourages a consumer to visit your store more often...

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Increase Sales With Your Conversion Rate!

Do you have lots of visitors come to your website but a low conversion rate? Or simply looking for tips to increase your website conversion rate? In this post we will look at some of our top tips on ways...

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Mobile Programmatic Advertising Will become a Must Have

In the past 12 months, we’ve seen the rise of Programmatic ad buying, which is now being bolstered by the emergence of Mobile Programmatic. Big brands are putting more of their first-party consumer data on programmatic platforms to enable highly...

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Selling to Your Local Community with Facebook Marketplace

Since it was founded in February 2004, the number of Facebook users has grown drastically, reaching more than 1.7 billion users across the globe today. Facebook allows users to connect in more than one ways, such as sharing a slice...

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