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Social Media Trends to consider in 2017

Below, find some of the best social media trends and statistics we have found for your marketing benefits in 2017!

  • 32% of teenagers consider Instagram to be the most important social network
  • Most Instagram users are between 18-29 years old
  • 51% of Instagram users access the platform daily, and 35% say they look at the platform several times per day
  • LinkedIn boasts more than 450 million user profiles
  • The average LinkedIn user spends 17 minutes on the site per month
  • On LinkedIn, 98% of posts with images receive more comments, and posts with links have a 200% higher engagement rate
  • Facebook has 15,000,000 monthly Australian users[1].
  • 47% of Australian Facebook users are men and 53% are women[2]
  • 31% of Facebook users in Australia are in NSW
  • Australian’s check their Facebook more regularly than any other country – 75% of total Australian users check their Facebook at least once a day, compared to the global average of 55%[3]
  • 30% of small business, 32% of medium businesses, and 56% of large business have business pages on Facebook in Australia[4]
  • 2 million business use to Facebook for advertising
  • Almost 80% of time spent on social media platforms happens on mobile
  • 59% of social media users think that customer service through social media has made it easier to get questions answered and issues resolved
  • 4 million Australians use Snapchat each day (31% of users are 24 or younger and 28% are 25-34 years old)[5]
  • More than half of all YouTube views are on mobile devices
  • Tweets with images receive 18% more clicks than tweets without images
  • Blogging continues to grow, with over 409 million people viewing more than 23.6 billion pages each month on WordPress alone
  • 42% of Australians click on ads that interest them online


[4] Social Media Sensis Report 2016